#Your1MinBreakfast Is Always Within Reach

12:00 AM Sep 09, 2025

Mornings in the Philippines are never short of hustle. Whether it’s rushing to beat the traffic, preparing the kids for school, catching up on deadlines, or squeezing in a workout before heading to the office, breakfast often gets pushed aside. In fact, a significant number of Filipinos skip breakfast altogether because of their busy schedules. For young moms balancing family and work, young professionals navigating their fast-paced careers; even students juggling classes—the struggle is real: there’s simply no time to prepare a proper breakfast.

But what if a warm, creamy, and satisfying breakfast could be ready in just 1 minute?

That’s exactly what Ajinomoto Soup & Go® brings to your table—or your desk, or even your commute. Available in three nourishing flavors—Creamy Corn, Creamy Potato, and Creamy Pumpkin—this one-minute breakfast is here to change the way Filipinos start their mornings because it’s available nationwide in supermarkets, groceries, and convenience stores!

Soup Na Mainit, Ready In 1 Minute

To bring this message to life, Ajinomoto rolled out an on-ground activation series that invited Filipinos to try our Soup & Go® firsthand. At our sampling booths, people got to taste the three flavors for free and experience how quick and satisfying it is to prepare. One highlight of the event was the playful appearance of a “magtataho” who called out to passers-by—not to offer the usual sweet soy pudding, but to introduce a new savory alternative that’s just as warm, just as quick, and made with Japanese milk and real vegetables. It was a fun and flavorful way to show how this one-minute breakfast fits perfectly into the Filipino morning routine.

Available Where You Need It Most

Convenience is at the heart of Ajinomoto Soup & Go®, and it starts with availability. Look for it in supermarkets, groceries, and convenience stores nationwide. Whether you’re doing your weekly family shopping or making a quick stop at the 24/7 convenience store on your way to school or work, you’ll find it there.

The preparation is just as simple:

  1. 1. Empty one sachet into a cup.
  2. 2. Add hot water.
  3. 3. Stir and wait 1 minute.

That’s it—you’re ready to enjoy a hot, creamy, and nourishing breakfast. No pots, no pans, no cleanup. Just a satisfying meal in the time it takes to check your notifications.

And because each box contains 3 individual sachets, you can bring Soup & Go® anywhere. Keep a stash at your office desk for those back-to-back meeting mornings, in your bag for quick study breaks, or at home for the days when managing the household leaves little time for yourself.

Comfort in Every Flavor

Each flavor has been crafted to match the tastes and moods of different mornings.

  • Creamy Corn offers a familiar sweetness and warmth—perfect for those who love a classic flavor.

  • Creamy Potato brings hearty goodness, giving you a savory start to your day.

  • Creamy Pumpkin adds a flavorful, wholesome twist to a typical breakfast.

Whichever you choose, you’re not just having a quick fix—you’re treating yourself to a little moment of warmth before the day gets busy.

Make Breakfast Your Minute

In today’s fast-paced world, every minute counts. But that doesn’t mean breakfast has to be skipped. With Ajinomoto Soup & Go®, you can enjoy a meal that’s quick, delicious, convenient, and always within reach.

So tomorrow morning, instead of rushing out the door on an empty stomach, grab a sachet, add hot water, and in just one minute, enjoy the warmth and energy of a proper breakfast. 

Try all three flavors—Creamy Corn, Creamy Potato, and Creamy Pumpkin—and find your favorite. Available now in supermarkets, groceries, and convenience stores nationwide.

Because you deserve a breakfast that keeps up with you.

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